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As announced yesterday, True Leaf Medicine International Ltd.’s first production run is selling out in 35 stores in Western Canada and Ontario. Canada’s first and only hemp-based dog treats were put on shelves in October and are selling so fast that True Leaf is moving to a manufacturer with greater production capacities “in order to meet demand”. 

True Leaf‘s new product line – TRUE LOVE™, TRUE SPIRIT™ and TRUE CALM™ – is an array of chews that supply dogs with natural antioxidants and address joint paint and anxiety. Providing the health benefits of hemp is what sets True Leaf apart from competition. According to the company‘s CEO, Darcy Bomford, the products have been well-received by both buyers and retailers:

“We’re not surprised by the widespread acceptance. We saw it coming with all the enthusiasm shown at pet and cannabis expos before the launch. Still, it’s good to see that enthusiasm turn into real sales.”

Currently, Bomford is working on restocking retail venues and increasing the number of stores which offer True Leaf‘s products in Canada. Next steps include launching the product line in the US (and thereafter in Europe). For that purpose, the company has joined the American Pet Products Association (APPA) to facilitate US marketing. True Leaf will have a booth at APPA’s Global Pet Products Expo in Orlando, Florida, in March 2016. With more than 1,000 exhibitors, 3,113 booths and more than 3,000 new product launches, the Global Pet Expo is the pet industry’s largest annual trade show – and “a doorway to the fast-growing $60 billion US industry” according to yesterday‘s news.

 

Rockstone eagerly awaits the announcement of sales numbers and the generation of cash flows. It looks like True Leaf has anticipated the strong demand trend for its products correctly already 3 months ago:

“If pre-orders are any indication, North American dog lovers are eagerly anticipating a new line of hemp-based dog chews to go on sale in stores by late October.

The products were developed by True Leaf Medicine International Ltd. (CSE: MJ) (FRANKFURT: TLA) of Vernon, BC and officially launched on September 20th at the Pijac Canada show in Toronto, Canada’s largest annual pet industry trade show. The products have secured nationwide distribution in Canada through the company’s two distributors, Anipet Animal Supplies and Freedom Pet Supplies, and initial orders already represent 10% of the revenue goal for year one.

Said True Leaf CEO Darcy Bomford: “The last two weeks have been a whirlwind as we introduced the product line to the North American marketplace. We’re blown away by the response. When you see people so excited about what we are doing, it’s obvious all of our hard work is starting to pay off.” Darcy stressed that the next few months will be a turning point for True Leaf as it starts shipping product and generating revenue. “And this is just the tip of the iceberg. The American market is massive and I just know we can shine there” he said.”

True Leaf‘s products can be ordered online (worldwide shipping). According to the company‘s online store locator, more than 30 stores across Canada already offer the True Leaf brand in their shelves:

RUFFINS PET CENTRE
55 ONTARIO STREET SOUTH
MILTON, ON L9T 2M3

PAWLAND
754 MOUNT PLEASANT ROAD
TORONTO, ON M4S 2N6

PET VALU
250 WINCOTT DRIVE
ETOBICOKE, ON M9R 2R5

PET CUISINE AND ACCESSORIES
127 FRONT STREET EAST
TORONTO, ON M5A 1E3

GLOBAL PET FOODS
126 TOWER HILL ROAD
RICHMOND HILL, ON L4E 0K9

THE DOG BOWL
984 DUNDAS STREET WEST
TORONTO, ON M6J 1W6

BIOPAW
55 MILLS ROAD
AJAX, ON L1S 2H2

DOGFATHER & CO.
1007 YONGE STREET
TORONTO, ON M4W 2K9

BOUTIQUE PENNY PETZ
441 MAIN ROAD
HUDSON, QC J0P 1H0

WOOUF.CA INC.
2280 AUTOROUTE CHOMEDEY
LAVAL, QC H7X 4G8

PAWSE BOUTIQUE INC.
1937 RUE CENTRE
MONTREAL, QC H3K 1J1

BAUHOUNDHAUS INC.
276 MAIN STREET EAST
MILTON, ON L9T 1P3

PET CIRCUS
274 BANK STREET
OTTAWA, ON K2P 1X6

THE PET SHOPPE
3771 SPRATT ROAD
OTTAWA, ON K1V 2P3

HEALTHY PETS HQ
420 BANK STREET
OTTAWA, ON K2P 1Y8

PET VALU
125 THE QUEENSWAY
ETOBICOKE, ON M8Y 1H6

STAYNER PET CENTRE
7272 HWY 26 EAST
STAYNER, ON L0M 1S0

GLOBAL PET FOODS
20 BALSAM STREET
COLLINGWOOD, ON L9Y 4H7

PAWZ ‚N‘ CLAWZ
34 KING STREET EAST
BOBCAYGEON, ON K0M 1A0

FURRY ANGELS
258 ABERDEEN ROAD
BRIDGEWATER, NS B4V 2T2

MOSAIC MARKET
141 WATER STREET
WINDSOR, NS B0N 2T0

PETS + US
1115 NORTH SERVICE ROAD WEST
OAKVILLE, ON L6M 2V9

GLOBAL PET FOODS
3550 DUNDAS STREET
BURLINGTON, ON L7M 4B8

GLOBAL PET FOODS
1030 KENNEDY CIRCLE
MILTON, ON L6T 0J9

GLOBAL PET FOODS
400 MAIN STREET EAST
MILTON, ON L9T 1P9

GLOBAL PET FOODS
356 QUEEN STREET SOUTH
BOLTON, ON L7E 4Z8

PISCES EXOTICA
4921 SKYLINE WAY NE
CALGARY, AB T2E 4G5

OSPIKA PET & FARM SUPPLIES
2392 OSPIKA BLVD S
PRINCE GEORGE, BC V2N 3N5

CANPETS
PARK ROYAL SHOPPING CENTRE
WEST VANCOUVER, BC V7T 2W4

BUCKERFIELDS
2565 MAIN ST. HWY 97 SOUTH
WEST KELOWNA, BC V4T 2B4

PETLAND TERRACE
4706 KEITH AVE
TERRACE, BC V8G 4K1

WALDO & TUBBS
1B-9110 GLOVER RD
LANGLEY, BC V1M 2S1

WET SPOT GROOMING & PET CARE
4784 27TH STREET
VERNON, BC V1T 4Y6

Cannabis World Congress & Business Exposition in Los Angeles

Update from Kevin Bottomley, Corporate Communications & Director of True Leaf (9/18/2015)

"First off thank you to everyone that helped put together all of the moving parts for yesterday’s product launch in L.A.

We were once again met with overwhelming enthusiasm towards our hemp supplement line!

This was not only an unveiling of our packaging and product but a chance to start collecting orders from U.S. clients. We set up at our booth with a simple pre-order sign up sheet which will allow our team to contact individuals once we are in a position to fill U.S. orders ( approx. 90 days ).

What happened over the course of the next 8 hours was incredible……Riding the wave that our entire team created over social media , news wires and research reports we began the show with a flurry of activity. The product looked dynamite on display and we were the only company talking pet wellness.

People intently listened to Darcy and I as we described True Leaf and our vision and goals. 90 % of the people that stopped by asked how and where they could purchase True Calm, True Spirit and True Love.

What was really exciting was the mix of people and their appetites for product. We ranged from individuals that wanted to try a specific single product to people that wanted exclusive rights to sell in different states in the U.S. We had a lady that represents major specialty grocery chains we had a number of dispensary owners that fell in love with the product we even had a animal massage therapist come by!

When the just settled a little past 6pm we had over 80 people that requested product as soon as we could make deliveries in America.
It became highly obvious that California will be a key target market for us. From the moment we arrived in downtown L.A. we could see that even in the downtown core that people are dog crazy! We had a half dozen people come by our booth at the show with their dogs!

Between Darcy and I will did 4 media interviews for smaller publications in the U.S and Europe.

Today the media presence will be from the major networks. Fox News, MSNBC, vice and even a few people from the Jimmy Kimmel show apparently.

The cherry on the pie came late into the day. A time at which most mere mortals may have already packed up a slid out find a carbonated companion. Cheryl Shuman the undisputed Queen of Green from Beverly Hills stopped by our booth with open arms. She raved to her colleagues about our company and product.

Darcy and I first met Cheryl I’m NYC in June. She loved what we were doing and promised vyo help us with media contacts and potential financiers. Travelling in her entourage was someone that Darcy and I had previously targeted when we were a fledgling medicinal Cannabis company that was swimming upstream against Health Canada for a federal license.

Sasha Jacob told Darcy and I while in Toronto over a year ago that his firm was no longer financing companies in the MJ space that were not licensed producers. This eliminates 95% of the junior companies coming through his door in Toronto.

Much to his surprise True Leafs resilience had transformed a 1 in 1000 shot junior into a viable pet supplements company with a solid business plan and a potential customer base that spans from coast to coast in Canada and all 52 states in the U.S.

Thanks again to everyone that gave Darcy and I the very best recipe for success."

About True Leaf

True Leaf Medicine International Ltd. is entering the $60 billion pet industry of North America and the $26 billion pet market of Europe with a line of hemp-focused pet chews and supplements marketed through natural pet health and veterinary channels in Canada and the US. The company has also filed an application under Health Canada’s Marihuana for Medicinal Purposes Regulations (MMPR) to become a Canadian licensed producer. It has passed through the preliminary and enhanced screening process of Health Canada’s review and is currently awaiting security clearance. Orders can be made on the company‘s new website www.trueleaf.com 


Company Details

True Leaf Medicine International Ltd.
100 Kalamalka Lake Road, Unit 32
Vernon ,British Columbia V1T 9G1, Canada
Phone: +1 778-389-9933
Email: kevin@trueleaf.com
www.trueleaf.com

Shares Issued & Outstanding: 39,381,663

Canadian Symbol (CSE): MJ
Current Price: $0.125 CAD (Dec. 9, 2015)
Market capitalization: $5 million CAD

German Symbol / WKN: TLA / A14NM1
Current Price: €0.085 EUR (Dec. 10, 2015)
Market capitalization: €3 million EUR
 

Analyst Coverage

Research #9 “True Leaf Expands to Europe” (November 2, 2015)

Research #8 “True Leaf Unveils New Product Line” (September 17, 2015)

Research #7 “Another Key Piece for the True Leaf Puzzle” (september 8, 2015)

Research #6 “True Leaf Pet’s Hemp Chew Product Line to be Distributed Across Canada” (August 12, 2015)

Research #5 “Interview with True Leaf‘s CEO Darcy Bomford“ (August 6, 2015)

Research #4 “One Step Closer Becoming A Licenced Medical Marijuana Producer“ (July 21, 2015)

Research #3 “True Leaf on its way to production“ (June 5,2015)

Research #2 “True Leaf To Enter The Pet Food Market With Hemp Products In Fall of 2015“ (April 9, 2015)

Research #1 “True Leaf Medicine International Ltd. Goes Public“ (February 9, 2015)

 

Disclaimer: Please read the full disclaimer within the full research report (here) as fundamental risks and conflicts of interest exist. 

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COMPANY INFO
Name: True Leaf Medicine International Ltd.
Canada Symbol: MJ
Germany Symbol / WKN: TLA / A14NM1
Shares Issued & Outstanding: 39,381,663
Phone: +1 778-389-9933
Email: kevin@trueleaf.com
Web: www.trueleaf.com
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